Improving the experience, advertising values, having a clear and easy-to-remember service/product offer and associating all this with our Business Email List visual identity. This is how a brand is positioned in the market. 3 clear examples of brand positioning What have the brands that dominate the markets done to position themselves at the top? Time to Business Email List analyze it! Specifically, here we leave you an example of 3 companies that have positioned their brands at the top and we explain the main actions that led them to success. Attention! 1. Tesla: the art of connecting with modern values If we were to look for a character similar to Tony Stark in Business Email List real life, Elon Musk would be a very good candidate.
The magnate has invested fortunes in innovation and modernization, and, without a doubt, one of his most ambitious projects has been Tesla , a very Business Email List good example of brand positioning. It is clear that this car Business Email List manufacturer is not one of the many. It is an innovative proposal, which analyzed where the world is going to create a Business Email List market for itself. Tesla was not born to compete directly with luxury manufacturers or with commercial brands, focused on mass sales . The company's mission was to innovate and connect with Business Email List an underserved, green-minded—and deep-pocketed—segment of consumers.
So his lesson is very clear: the importance of connecting with modern values and perceptions to achieve a strong brand position. Today, Tesla is a Business Email List company that registered a 40% increase in sales in the first 3 months of 2020, in the midst of a historic global crisis caused by COVID-19, and that has managed to be at the top of the mind of Business Email List the public of an important segment. 2. Nike: the power of interactivity Yes, Nike has maintained a strong brand position thanks, in part, to investments that are only within the Business Email List reach of a billion-dollar corporation.